How does the complete roadmap look?
1. Digital Needs Assessment
Approach: Initial consultation to gauge the client's digital presence, infrastructure, and needs.
2. Digital Strategy Development
Approach: Create a comprehensive digital transformation strategy tailored to the client's business goals.
3. Technology Selection
Approach: Identify and recommend the most suitable technology platforms and tools based on the client's needs and budget.
Outcome: A report identifying gaps and opportunities in the client's digital landscape.
Outcome: A digital strategy document outlining initiatives, platforms, tools, and methodologies.
Outcome: A curated list of tools and platforms to be adopted.
Week 1
Week 2-3
Week 4
Week 9-11
Week 5-8
5. Digital Operations Integration
Approach: Develop a tailored strategy addressing all areas highlighted in the deep dive analysis.
Outcome: A comprehensive strategy document with clear steps and recommendations.
4. Website and Branding
Development
Approach: Design and develop a responsive, user-friendly website; create/redefine the brand's digital identity.
Outcome: A live website with integrated branding elements.
Week 12-13
Week 14-15
6. Employee Training
and Onboarding
Approach: Conduct training sessions for the client's team on new digital tools and platforms.
Outcome: An empowered team, ready to utilize new digital tools efficiently.
7. Digital Marketing Strategy
Approach: Develop a comprehensive digital marketing plan – SEO, SEM, social media, email marketing, etc.
Outcome: A blueprint for online growth and visibility.
Week 20
Week 17-19
Week 16
10. Feedback and Iteration
Approach: Collect feedback from the client and analyze the effectiveness of the digital transformation.
9. Monitoring and Analytics
Approach: Track the performance of digital initiatives using analytical tools; monitor website traffic, conversion rates, etc.
8. Implementation and Go-Live
Approach: Execute the digital marketing strategy; ensure all digital platforms and tools are fully operational.
Outcome: Recommendations for further enhancements and optimizations.
Outcome: Insights into digital performance and areas of improvement.
Outcome: All digital transformation elements are active and running.